Monday 9 June 2014

The music video: why it’s vital in a musician’s career

A music video is a key part of establishing a presence within the music industry for a singer or a band. If done correctly, it can showcase the vocal abilities of an artist in a positive way, as well as their overall image and perhaps dance moves and help to attract new fans and interest from industry insiders.

Many artists like to release music videos with each single they have in order to boost the campaign. Some will put out music videos even if they do not have a single to release just to keep the momentum going and build up their fan base.

It is important to get a music video done properly, as a cheap looking one will create the wrong image. A professional, high quality HD video will create a good impression of the artist on anyone who watches it. Music video production can be big business, especially when shooting for signed artists where budgets are quite high.

Liquid Productions


It is easy to find a filming company online. If you are looking for one based in Leatherhead for example, try typing in keywords such as ‘filming companies in Leatherhead’ and a whole range of relevant results should come up. Many video production companies are located in London, but most of them would be willing to travel if expenses are covered.

Video production companies will often not just shoot one type of video, such as music videos, as this can limit their income. They will often provide many services to individuals and businesses, such as filming for weddings, live events, advertising campaigns and conferences, amongst many others. An online corporate video can be beneficial to any type of business. It can help to showcase its products or services to an online audience, hopefully leading to further sales.

(Image Courtesy : Liquidproductions)